Project

SFO – San Francisco, CA

For San Francisco International Airport (SFO), environmental graphic design and wayfinding work was conducted for one of the busiest airports in the United States and a major international gateway to the Bay Area and Northern California. A standards manual was developed to bring continuity to generations of passenger information and signage that had evolved inconsistently over the airport’s history, covering all aspects from logos to communication materials with the primary focus on realigning diverse touchpoints into a unified presentation of the existing brand. Major undertakings included leading the design for critical wayfinding programs such as the terminal re-naming system, signage standards, AirTrain activation for the airport’s automated people mover system, and Terminal 2 renovation signage, each requiring coordination with architects, airport operations, and airline partners.

A pilot interactive kiosk program and dynamic digital signage systems were developed that provide real-time flight information, directions, and airport services information to passengers. Beyond major infrastructure projects, specialized design needs were handled including airline signage standards, balancing airline branding requirements with overall airport wayfinding clarity to ensure passengers could easily locate their gates while allowing airlines to maintain their corporate identities. Throughout all projects, the focus remained on creating passenger-centered solutions that improved the airport experience while meeting operational requirements and maintaining aesthetic quality appropriate for an international gateway airport.

A pilot interactive kiosk program and dynamic digital signage systems were developed that provide real-time flight information, directions, and airport services information to passengers. Beyond major infrastructure projects, specialized design needs were handled including airline signage standards, balancing airline branding requirements with overall airport wayfinding clarity to ensure passengers could easily locate their gates while allowing airlines to maintain their corporate identities. Throughout all projects, the focus remained on creating passenger-centered solutions that improved the airport experience while meeting operational requirements and maintaining aesthetic quality appropriate for an international gateway airport.

Services Provided

• Services Provided
• Graphic standards and guidelines manual development
• Terminal re-naming system design and implementation
• Airport-wide signage standards development
• AirTrain (automated people mover) activation signage
• Terminal 2 renovation signage program
• Pilot interactive kiosk program development
• Dynamic digital signage systems design
• Real-time flight information displays
• Wayfinding and directional signage
• Airport services information systems
• Airline signage standards development
• Gate identification and wayfinding coordination
• Passenger information system design
• Brand identity alignment across touchpoints
• Environmental graphic design for multiple terminals and concourses