Services

Ilium Associates provides comprehensive marketing services including branding, wayfinding systems, customer service programs, fare equity analyses, and community outreach. The firm has developed passenger information programs for major airports, managed street furniture procurement for cities like Los Angeles and Boston, created demand-based parking systems, and designed bicycle safety campaigns. With deep operational knowledge across transit, airports, ferries, toll roads, and parking programs, Ilium combines research, Title VI compliance expertise, and multilingual outreach to help transportation agencies solve real-world challenges while building community trust.

Transit Systems

Marketing services to over 100 transit agencies across North America, creating award-winning brands, integrated marketing campaigns, wayfinding systems, and rider information programs for every mode of service, from local bus and bus rapid transit to light rail, commuter rail, streetcars, paratransit, and on-demand microtransit.

Parking Programs

Brand identity, name, launch campaign, on-street signage, and website for LA Express Park, Los Angeles’s successful demand-based parking program that uses real-time dynamic pricing to help drivers find parking more quickly while reducing cruising and congestion.

Ferry Systems

Branding, wayfinding, and signage programs for Washington State Ferries and multi-modal ferry terminals including Seattle’s Colman Dock, creating seamless passenger experiences that integrate ferry services with transit connections, water taxis, and ground transportation across complex maritime facilities.

Street Furniture & Public Amenities

Major street furniture program development and procurement efforts for the City of Los Angeles (Sidewalk and Transit Amenities Program – STAP), City of Boston, and City of Glendale, including RFP development, contractor negotiations, equity-based distribution planning, and ongoing implementation support that has resulted in thousands of new shelters, benches, kiosks, and transit amenities distributed equitably across underserved communities.

Airports

Wayfinding systems, passenger information programs, and branded signage for major airports including Seattle-Tacoma International Airport, San Francisco International Airport, Detroit Metropolitan Airport, Fresno Airport, and Memphis International Airport, creating intuitive navigation experiences for millions of travelers across complex multi-modal terminals, concourses, ground transportation areas, and cruise ship facilities.

Title VI

Compliance reports, fare and service equity analyses, and Limited English Proficiency (LEP) Plans for major transportation agencies, using equity data not just to meet federal requirements but to shape authentic marketing strategies that serve diverse populations in up to 10 languages across all income levels and communities.

Bicycle Programs

Marketing strategies, safety campaigns, infrastructure promotion materials, and community engagement programs for bicycle initiatives in multiple cities, including creating the bicyclela.org website and producing educational videos that promote safe cycling and active transportation as viable commuting options.Infrastructure promotion, community engagement.

Toll Roads

Strategic marketing, revenue generation, out-of-home advertising program management, and open road tolling implementation support for the South Jersey Transportation Authority and Atlantic City Expressway for over 22 years, developing innovative approaches to maximize non-toll revenue streams and enhance the motorist experience.